MIT Graduate Program in Comparative Media Studies

Studying Media and Making Media

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CMS is a top place to find “tech-focused advertising talent”: AdAge

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Advertising Age

Advertising shops are scouring for creative technologists: a rare breed familiar with technology and conversant with new forms of media, but also able to translate that know-how into compelling digital-branding vehicles.

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Look beyond portfolio schools to the growing group of programs that incubate tech-minded talent. Favorites include the Rochester Institute of Technology, the aforementioned Hyper Island, a Swedish digital-ad school, MIT’s Comparative Media Studies program and New York University’s interactive telecommunications program. Also expected to be a breeding ground for new digital talent is Boulder Digital Works, a new stateside graduate program featuring mini-courses from Hyper Island.

Advertising Age: Where to Find Tech-Focused Advertising Talent

About Andrew Whitacre

Andrew directs the communications efforts for CMS/W and its research groups. A native of Washington, D.C., he holds a degree in communication from Wake Forest University, with a minor in humanities, as well as an M.F.A. in creative writing from Emerson College.

His work includes drawing up and executing strategic communications plans, with projects including website design, social media management and training, press outreach, product launches, fundraising campaign support, and event promotions.