Qualitative Research Workshop

Joshua Green and Grant McCracken

This course will provide students with an introduction to qualitative research. Working in small teams, students will design and conduct a qualitative project designed to propose strategy for media and cultural organizations – an indicative project would look at ways to revitalize PBS to keep pace with participatory culture. Students will receive an intensive introduction to planning and conducting qualitative research including ethnographic and participant observation methods based on real world case studies.