The Discipline of Political Messages in an Unruly Era

MIT Building 2, Room 105 182 Memorial Drive, Cambridge, MA

Tucker Eskew explores the permanent campaign(s) of the last ten years. What is "message discipline" in an era of atomized opinion leadership -- a necessity or a fool's errand?

George Lakoff, “The Brain’s Politics: How Campaigns Are Framed and Why”

MIT Media Lab, Bartos Theater 20 Ames Street, Cambridge, MA

Everything we learn, know and understand is physical — a matter of brain circuitry. This basic fact has deep implications for how politics is understood, how campaigns are framed, why conservatives and progressives talk past each other, and why progressives have more problems framing messages than conservatives do — and what they can do about it.