by 
Sam Ford is a CMS grad, a CMS researcher, and a director of the communications company Peppercom. He’s also now a blogger at Fast Company.
In his first post, Ford writes about convergence culture’s reasonable obsession: breaking down walls between media.
My movement from an academic working with industry to an academic within the industry was driven by my interest in how companies and their audiences converse; what better place to study that conversation than public relations? In my position today at Peppercom, I remain especially interested in why and how the industry and the academy should collaborate around media and the humanities. My posts here at Fast Company this week will focus on this theme: what can the industry learn from the academy, and vice versa?
