Alan Moore, CEO of engagement marketing company SMLXL and co-author of Communities Dominate Brands, believes that community-based engagement initiatives and the enabling of peer-to-peer flows of communication within organizations, and those that engage with them, will replace the traditional media orthodoxies of government, management, business, media distribution and marketing
Old World, New World: How Communities, Culture, Connectivity, and Commerce are Changing How We Create Culture, Media, Education and Politics
Alan Moore, co-author of Communities Dominate Brands, believes that community-based engagement initiatives will replace the traditional media orthodoxies.
