Desmond Upton Patton introduces a critical systematic approach for extracting culture, context and nuance in social media data. The Contextual Analysis of Social Media (CASM) approach considers and critiques the gap between inadequacies in natural language processing tools and differences in geographic, cultural, and age-related variance of social media use and communication.
Desmond Upton Patton, “Contextual Analysis of Social Media: The Promise and Challenge of Eliciting Context in Social Media Posts with Natural Language Processing”
Desmond Upton Patton introduces a critical systematic approach for extracting culture, context and nuance in social media data. The Contextual Analysis of Social Media (CASM) approach considers and critiques the gap between inadequacies in natural language processing tools and differences in geographic, cultural, and age-related variance of social media use and communication.
